At the heart of Japan’s cocktail culture revival, the Tokyo Bar Show brings together the best in spirits, bartending, and bar industry innovation. We worked behind the scenes to elevate partner brand visibility through tailored activations, influencer engagement, and content creation—ensuring our clients stood out in one of the country’s most prestigious drink industry events.

Beyond The Vines, a contemporary design studio from Singapore, sought to make a bold entrance into the Japanese market. Known for their minimal yet playful approach to everyday essentials, they aimed to connect with Japan’s highly design-literate audience through a thoughtful and targeted launch.

TAIS was seeking a collaborator to organize and execute a discussion-based event that invited influential guest speakers to engage in deep conversations about the future of AI technology. The aim of the event was to bring together guests from varied backgrounds to emphasize the importance of AI safety within the evolving technological landscape.

As the largest alcohol company in Romania, Alexandrion Group had a goal to come into the Japanese market and foster business collaborations. They wished to grow their network on a global scale by making connections with other companies. The objective was also to position Alexandrion Group as an upscale distributor of wines and spirits.

Bruichladdich were looking to create awareness in 2022 for their product range in the Japanese market. They wanted a launch event in line with their target demographic and PR reach that would assist them in telling their brand story on a national scale.

We helped bring together leading international names Beats by Dre, Stephane Ashpool’s fashion brand Pigalle and Dover Street Market in a PR campaign and private party where all pre-release models sold out and the buzz was real.

With an established partnership with Kirin, Brooklyn Brewery was looking to foster goodwill and brand loyalty among their passionate niche of beer drinkers. Five promotional events were created generating a palpable amount of goodwill among beer connoisseurs including over 50 of Japan’s top food critics and bar owners.

Georgia Homeland of Wine – a long-running exhibition of Georgian wine making – desired to popularize and generate awareness within the esoteric Japanese market. We conjured a 2-month tasting exhibition featuring sumo wrestlers and relevant cultural juggernauts to seamlessly introduce the brand to Japan.

Leveraging their U.S. success, Kaze targeted Japan to extend their reach in Asia. The strategy aimed to capitalize on their established market position, enhancing brand presence and customer loyalty in Japan as a gateway to broader Asian expansion. This move was designed to solidify Kaze's footprint in Asia, using Japan as a springboard for regional growth.

Legendary Comic Con’s first Japan event was facilitated by Eggworm. Industry icons such as Stan Lee were hosted, and sponsor booths were sold to a who’s who of global enterprises such as Sony Pictures, Domino’s Pizza and Warner Bros.

Airbnb faced a marketing and public relations challenge where they found themselves struggling to gain visibility in Japan. In order to boost awareness and engagement for their diverse range of experiences offered across Japan, they sought a fresh perspective and creative input.