Tokyo Bar Show

At the heart of Japan’s cocktail culture revival, the Tokyo Bar Show brings together the best in spirits, bartending, and bar industry innovation. We worked behind the scenes to elevate partner brand visibility through tailored activations, influencer engagement, and content creation—ensuring our clients stood out in one of the country’s most prestigious drink industry events.

OPPORTUNITY

Rémy Cointreau Japan wanted to establish a strong presence at the Tokyo Bar Show while staying true to the brand’s values, particularly focusing on sustainability and quality.

SOLUTION

We designed and executed a sustainably themed bar experience, handling all aspects of operations, full production, coordination, and marketing. The concept showcased the brand’s commitment to responsible luxury in a way that resonated with the event’s audience.

RESULT

The booth attracted thousands of visitors each day, becoming the most highly populated and engaging space at the Tokyo Bar Show. The activation significantly boosted brand interaction and reinforced Rémy Cointreau’s leadership in both quality and sustainability.