Onitsuka Tiger

To mark 69 years of selling sneakers, Onitsuka Tiger opened up a flagship store in the heart of Tokyo. The opening night enhanced the relevance of the brand as one of Japan's original sneaker brands.

OPPORTUNITY

Onitsuka Tiger is one of the oldest shoe companies in Japan, selling its trademark athletic sneakers since 1949. In February 2018, a new Onitsuka Tiger store opened in the Ginza district, which is an iconic and high-class shopping area in Tokyo. In order to celebrate this launch, they wanted to throw a party that captured the attention of one of the city’s classiest districts.

SOLUTION

They held an exclusive Ginza store reception party to offer guests high-end food and drinks, and product giveaways. We were responsible for the content creation surrounding this event as well as inviting influencers that were suited to the brand DNA.

RESULT

The party was a success, having the guests engage with the exclusive Onitsuka Tiger products. The 50 fashion influencers and 150 micro influencers we casted were able to expand the reach of the brand. This event resulted in an accumulation of 20,000 likes on the PR spread, also increasing Onitsuka Tiger sales.