Bruichladdich were looking to create awareness in 2022 for their product range in the Japanese market. They wanted a launch event in line with their target demographic and PR reach that would assist them in telling their brand story on a national scale.

What to do to mark 70 years in the game of selling sneakers? Throw a party! That’s what we did; enhancing the relevance and profile of Onitsuka Tiger, one of Japan’s original sneaker brands.

We helped bring together leading international names Beats by Dre, Stephane Ashpool’s fashion brand Pigalle and Dover Street Market in a PR campaign and private party where all pre-release models sold out and the buzz was real.

With an established partnership with Kirin, Brooklyn Brewery was looking to foster goodwill and brand loyalty among their passionate niche of beer drinkers. Five promotional events were created generating a palpable amount of goodwill among beer connoisseurs including over 50 of Japan’s top food critics and bar owners.

Georgia Homeland of Wine – a long-running exhibition of Georgian wine making – desired to popularize and generate awareness within the esoteric Japanese market. We conjured a 2-month tasting exhibition featuring sumo wrestlers and relevant cultural juggernauts to seamlessly introduce the brand to Japan.