What to do to mark 70 years in the game of selling sneakers? Throw a party! That’s what we did; enhancing the relevance and profile of Onitsuka Tiger, one of Japan’s original sneaker brands.

We helped bring together leading international names Beats by Dre, Stephane Ashpool’s fashion brand Pigalle and Dover Street Market in a PR campaign and private party where all pre-release models sold out and the buzz was real.

Google wanted to spice up the raw functionality of their internal events with a vibrant, yet sophisticated, atmosphere. We delivered electronic music and exotic performance anchored by live photobooths linked to real-time venue monitors – 1,000 Googlers and over 5,000 pictures shared on Google+ – resulting in 4 years of follow up events and Eggworm’s approval as an official supplier for Google Japan.

We kept Moët’s relevance bubbling at various events, resulting in a loyal decade-long partnership built upon trust, and executed with style.