Veuve Clicquot

In 2014, Veuve Clicquot sought to make a deeper impression on Japan’s luxury market by aligning with cultural and lifestyle events that reflected its premium, celebratory image. Through a carefully curated series of activations and sponsorships, the brand connected with high-end audiences and solidified its presence among Japan’s most discerning consumers.

OPPORTUNITY

In 2014, Veuve Clicquot aimed to strengthen its brand presence in Japan through strategic activations and sponsorships, targeting a sophisticated audience who appreciate luxury lifestyle experiences.

SOLUTION

We managed a series of high-profile activations and sponsorships, carefully selecting events that aligned with Veuve Clicquot’s premium image. These efforts included exclusive parties, branded experiences, and partnerships with influential lifestyle and cultural events.

RESULT

The activations successfully elevated Veuve Clicquot’s visibility in Japan’s luxury market, attracting the right clientele and generating considerable brand engagement throughout the year.