GUESS

GUESS, the globally recognized fashion brand, aimed to deepen its connection with Japan’s trend-conscious audience. Known for its bold, youthful identity, the brand wanted to create an experience that resonated with local fashion communities while reinforcing its position in the lifestyle and denim space.

OPPORTUNITY

GUESS wanted to strengthen its brand presence in Japan by creating memorable experiences that would connect directly with its fashion-savvy audience. With a strong focus on lifestyle and trendsetting, they sought an event that reflected their youthful and stylish brand identity.

SOLUTION

We organized an exclusive event at a prime location that showcased the latest GUESS collections. The event featured live music, fashion presentations, and interactive installations to engage attendees. We handled all content creation and invited a carefully selected mix of influencers and fashion insiders aligned with the GUESS brand ethos.

RESULT

The event was highly successful, generating buzz across social media channels. Over 40 fashion influencers and numerous micro-influencers helped expand GUESS’s reach, leading to a significant increase in brand engagement and a measurable boost in sales following the activation.