Grand Marnier

We partnered with Grand Marnier to create a dynamic brand experience in Japan, blending the liqueur’s French heritage with modern nightlife culture. Through curated events, influencer collaborations, and localized content, we helped reposition the brand for a younger, trend-conscious audience while staying true to its premium identity.

OPPORTUNITY

Grand Marnier sought to establish a direct connection with consumers to promote their new cocktail range and elevate brand awareness within Japan’s competitive premium spirits market.

SOLUTION

We partnered with key accounts from Moët Hennessy Diageo, targeting upscale venues throughout Tokyo. Our approach combined on-site activations and events designed to engage customers firsthand, while encouraging the creation and sharing of user-generated content showcasing real experiences with the brand.

RESULT

This multi-year campaign was a consistent success, driving strong engagement and increasing Grand Marnier’s visibility across Tokyo’s high-end nightlife scene. The ongoing efforts helped reinforce the brand’s position as a go-to choice for sophisticated cocktail enthusiasts.