The company’s goal was to establish a strong brand presence among the foreign population residing in Japan, particularly when it came to promoting their race courses. Recognizing the potential of this market, they sought to increase awareness and engage and captivate individuals less familiar with the offerings of their race courses. This initiative aimed to introduce the exciting world of racing to newcomers and foster a deeper connection between the brand and the diverse foreign communities living in Japan.

Airbnb faced a marketing and public relations challenge where they found themselves struggling to gain visibility in Japan. In order to boost awareness and engagement for their diverse range of experiences offered across Japan, they sought a fresh perspective and creative input.