Clutch KickBack

Clutch KickBack is a global automotive lifestyle brand known for its high-energy supercar meets and immersive car culture events. For their Japan expansion, we supported them with full-scale activations including a historic 200+ supercar night shoot inside a stadium—Japan’s first. The follow-up event brought Clutch Kickback into central Tokyo with a luxury inner-city resort experience. Both events generated major media buzz and positioned the brand firmly within Japan’s elite car scene.

OPPORTUNITY

With Japan’s supercar and drifting scene gaining momentum, Clutch KickBack approached us to explore opportunities for high-impact activations that would resonate with the local community while preserving their brand’s premium edge. The goal was to break new ground and create unforgettable moments tied to automotive culture.

SOLUTION

We sourced distinctive venues across Japan, focusing on locations that would allow for unprecedented event experiences—emphasizing brand equity through exclusivity and cultural relevance. Our approach included full-scale planning and execution support, alongside tailored PR efforts to build anticipation and media buzz around each activation.

RESULT

We made history with a nighttime meet-and-shoot featuring over 200 supercars inside a soccer stadium—a first in Japan. We followed up with a standout inner-city resort activation in the heart of Tokyo, combining luxury cars, live performances, and lifestyle elements to immerse guests in the world of Clutch KickBack. Both events captured the attention of fans and media alike, cementing the brand’s position in Japan’s growing automotive scene.