Ray-Ban

To reinforce Ray-Ban’s cool, culture-forward identity in Japan, we executed a campaign that blended iconic style with local edge. From content creation to influencer engagement, we delivered visuals and messaging that resonated with fashion-conscious consumers. Our work helped solidify Ray-Ban’s position as not just a global classic, but a brand with relevance in Tokyo’s ever-evolving street scene.

OPPORTUNITY

Ray-Ban was looking to deepen customer engagement in Japan through a series of experiences that would go beyond traditional retail, bringing their iconic brand closer to the lifestyle of their target audience.

SOLUTION

We collaborated with Ray-Ban to conceptualize and produce an event series designed to connect with customers in meaningful, memorable ways. From live music and cultural programming to interactive brand activations, each event was crafted to reflect Ray-Ban’s identity — bold, creative, and effortlessly cool. We handled everything from venue sourcing and production to influencer partnerships, promotion, and on-site experience design.

RESULT

The event series drew a strong turnout and generated high engagement both on-site and across social channels. Customers were able to interact with the brand in new and authentic ways, driving stronger brand affinity and creating a lasting impression that translated into increased visibility and traction among a younger, style-savvy audience.