Jaguar

With heritage, performance, and luxury at its core, Jaguar was looking to make a deeper cultural connection in Japan. We crafted and produced a branded video that blended cinematic storytelling with automotive excellence - tailored specifically for Japan’s discerning, design-conscious audience and screened at key brand moments and venues.

OPPORTUNITY

Jaguar wanted to create a high-impact activation in Tokyo’s Minato-ku area that would attract an upscale audience and elevate the brand’s luxury image in Japan.

SOLUTION

We partnered with Miss Universe Japan to bring top models for a pop-up style fashion show, combining the allure of high fashion with Jaguar’s sleek brand identity. The event was designed to be a first-of-its-kind experience in Japan, blending automotive luxury with glamorous entertainment.

RESULT

The activation was a huge success, with a queue stretching around the block all night. This groundbreaking event set a new standard for luxury brand activations in Japan and generated significant buzz among high-end consumers.