Bruichladdich Campaign

Bruichladdich launched their new 200ml bottle in Japan, seeking to create widespread awareness and boost early sales. We crafted a dynamic digital campaign with creative assets and targeted ads that highlighted the product’s premium appeal, reaching key audiences nationwide. The campaign’s success was immediate, with the product selling out quickly and surpassing sales goals.

OPPORTUNITY

Bruichladdich was preparing to launch its new 200ml bottle format in Japan for the first time, aiming to introduce the product to both loyal whisky fans and new audiences. The challenge was to create nationwide awareness and drive early sales momentum in a competitive spirits market.

SOLUTION

We developed a multi-layered digital strategy combining bold creative assets with targeted advertising to build visibility and excitement. From social campaigns to tailored media buys, we carefully positioned the new product to highlight its unique value and premium appeal while ensuring reach across key demographics and platforms.

RESULT

The campaign delivered instant results—the 200ml bottles sold out across Japan shortly after launch. With strong engagement and positive brand sentiment, the activation exceeded sales expectations and solidified Bruichladdich’s innovative edge in the market.