Alexandrion Group

OPPORTUNITY

As the largest alcohol company in Romania, Alexandrion Group had a goal to come into the Japanese market and foster business collaborations. They wished to grow their network on a global scale by making connections with other companies. The objective was also to position Alexandrion Group as an upscale distributor of wines and spirits.

SOLUTION

Alexandrion Group aimed to increase their visibility in the public sphere with added press coverage. They did so by reaching out to influential media contacts in the high-end alcoholic beverage industry and requesting that they attend a specialized lunch event. Business matching service industry professionals, government officials, and key opinion leaders was also a focus of the event. Business etiquette sessions were also provided, and live translation was incorporated to accommodate the speakers of numerous languages. This was vital to facilitate the formation of connections with the most outreach possible to a multicultural audience.

RESULT

Mass press coverage was brought about to gain visibility for the brand within the Japanese market. The specialized media lunch event was a resounding success, and the evening event garnered over 350 attendees exchanging business cards. Attendees were able to form intercultural connections and initiate the formation of lasting relationships.